Grace Farmer
Advertising & Social Media Manager | Music Enthusiast
University of Georgia, Athens,Ga — Bachelor’s Degree
January 2021- May 2024
Anticipated graduation date: May 2024
I am a Grady College of Journalism and Mass Communications alumni with a Bachelor’s degree in Public Relations and a certificate in Music Business from Terry College of Business.
EXPERIENCE
Accenture, Atlanta - Pinterest Account Manager
April 2025 - PRESENT
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Manage relationships with 40+ agencies and over 80 active accounts
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Lead regular client meetings to understand advertising objectives
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Drive campaign performance through data-driven optimizations
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Partner with clients to execute strategic initiatives that support business goals
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Identify and present new business opportunities to grow existing accounts and increase revenue
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Tribe, Inc., Atlanta - Account Manager
July 2024 - February 2025
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Managed agency relationships and ongoing business with several fortune 500 accounts
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Facilitated and lead ongoing client meetings via Zoom and Teams
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Interface with clients to understand business needs and build tailored campaign plans
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Collaborated with internal creative team to execute client initiatives
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Developed and presented new business opportunities for new and existing accounts
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Built social media posts and company newsletters
Amelia’s Apparel, Athens— Sales Representative
June 2023 - July 2024
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Strolling Bones Records, Athens— Digital Marketing Intern
September 2022 - May 2023
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Planned and managed outdoor music and arts festival in downtown Athens
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Led and created promotional campaigns and posts
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Managed a fundraising campaign for a local non-profit youth program
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Conducted in-person meetings with local businesses to sell merchandise and sponsorships
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Grew social media following through weekly campaigns
South Kitchen and Bar, Athens - Hostess
May 2022 - May 2023
The Red & Black, Athens— Digital Desk Contributor + Social Media Editor
March 2022 - September 2022
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Scheduled social media posts for Instagram, Twitter (X) and Facebook
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Repromoted top stories of the week through newsletters, app notifications and website features
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Collaborated with digital desk editors on enhancing social media engagement and growing audience size
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Advertised partnerships with other publications and local businesses
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Designed graphics and branded content for the website and social media
SKILLS & ACCOMPLISHMENTS
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Media Literacy Certificate
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Pinterest Advertising Essentials Badge
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Pinterest Certified Media Buyer
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Pinterest Performance Essentials Badge
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APStyle
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Photojournalism
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SEO, Social media and Paid media
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SalesForce.com
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InDesign 2021 Essentials Training certificate
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Photoshop 2021 Essentials certificate
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Excel Basics certification
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Project Management
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Team Management and Collaboration
INVOLVEMENT
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Volunteer, Athens Area Humane Society
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Volunteer, National Alliance on Mental Illness
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Member, University of Georgia Kappa Kappa Gamma sorority
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Member and Mentee, Grammy U
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Recognition, July Employee of the Month
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Published, Grady Newsource Article - Athens Porchfest 2022
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Organized, The first annual Normaltown Music Festival in collaboration with Athentic Brewing Company
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Fundraised, Athens Resonates - benefitting Nuci’s Space and the Boy’s and Girl’s Club of Athens
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Graduate, Cum Laude from UGA Grady College of Journalism and Mass Communications
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Certificate, Music Business certificate from UGA Terry College of Business
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Graduate, Dual Enrollment at University of North Georgia (2019-2020)